Media training
Master your press, radio and television interviews. Filmed simulations, key messages built in 30 seconds, handling of sensitive questions.
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“It takes twenty years to build a reputation
and five minutes to ruin it.”
— Warren Buffett
by your company or OPCO
Who is this training for?
Who should attend
- Executives and senior leaders
- Spokespeople and communications directors
- Elected officials and public-sector leaders
- Experts who are called on to speak in the media
Prerequisites
No technical prerequisites; open to professionals from any sector who are called on to face the media.
What you'll be able to do afterwards
- ✓Decode how newsrooms work and what journalists expect (press, radio, TV, digital)
- ✓Prepare an interview by identifying the possible angles and the sensitive questions
- ✓Build your key messages and deliver them in under 30 seconds
- ✓Steer the conversation back and answer difficult questions without losing control
- ✓Master your posture, body language and image on camera
The programme, step by step
Decoding the media and journalists
- How newsrooms work: print, radio, TV, digital
- What journalists expect and the constraints they face
- Types of interview: live/recorded, hot/cold, short/long format
Building your message
- Identifying your key messages
- Structuring a sharp answer in 30 seconds
- Reframing and bridging techniques
Filmed simulations — press, radio, TV
- Simulated on-camera interviews on your own topics
- Sensitive questions and crisis situations
- Individual video analysis
- Triple feedback (self, group, trainer)
Practical details & funding
- In person
- Remote
- Company training budget
- OPCO funding for employees of French companies
- Training insurance fund (FAF) for the self-employed in France
Shall we talk?
Frequently asked questions
Media training targets the interview specifically: handling a journalist, a microphone or a camera, a trick question, a tight time slot. Public speaking works on the structure of a talk; media training works on the live reaction to someone who is leading the exchange.
Three options exist depending on your status: company budget, OPCO for employees of French companies, or FAF for the self-employed in France. Letmotiv is Qualiopi-certified (no. 11 75 76766 75); contact us to build the funding plan that fits your case.
Yes. In-company, the simulations are built from your real topics (company news, sensitive files, spokesperson duties) rather than generic cases. Contact us for a tailored quote.
Small groups so each participant goes on camera several times and receives individual feedback.
Participants with disabilities are invited to contact us via the contact form on this page so we can look into possible accommodations.
