Legal information
Cookie policy
Last updated: 27 August 2026
1. What is a cookie?
A cookie is a small text file placed on your device (computer, tablet, phone) when you visit a site, then read back on each visit. It is used, among other things, to remember your preferences, secure your session and measure site traffic.
On this page, the word « cookie » covers all trackers that read or write information on your device: HTTP cookies, local storage (localStorage), tracking pixels and session identifiers.
2. Cookies used on letmotiv.fr
We keep trackers to the strict minimum. They fall into two categories.
Exempt from consent
Strictly necessary for the site to work, or used for anonymous audience measurement. Set without your agreement, in accordance with Article 82 of the French Data Protection Act and the CNIL's recommendations.
| Tracker | Issuer | Purpose | Duration |
|---|---|---|---|
| Plausible audience measurement | Plausible Analytics — EU infrastructure | Aggregated, anonymous statistics: page views, entry page, traffic source, device type. No cookie, no IP address stored, no tracking from one site to another or from one visit to the next. | No cookie |
| Vercel audience and speed measurement | Vercel Inc. — United States | Aggregated statistics: page views, country, device type, page load speed. No cookie, no IP address stored; the visit identifier is computed on the fly and is not kept from one day to the next. | No cookie |
lm_attr | letmotiv.fr | Keeps, for the lifetime of the tab, the first page viewed, the referring site (domain name only) and campaign parameters, so they can be attached to your contact request if you send one. No personal data, no cross-site tracking. | When the tab closes |
lm_internal_traffic, plausible_ignore | letmotiv.fr | Marks the Letmotiv team's browsers so they are excluded from the statistics. Set only on request, from an internal page. | Until deleted |
lm_consent | letmotiv.fr | Remembers your cookie choices so the banner is not shown again on every page. | 6 months |
Set only after you accept via the banner. You can refuse them: your browsing experience stays the same.
Microsoft Clarity — an experience-analytics tool that records interactions (mouse movement, clicks, scrolling) in anonymized form to produce heatmaps and session replays, in order to spot points of friction. Form fields are masked at capture. The data is processed by Microsoft, which may reuse it under its own privacy policy, with a transfer to the United States.
| Cookie | Issuer | Purpose | Duration |
|---|---|---|---|
_clck | Microsoft Clarity | Keeps a Clarity identifier for the device and links several sessions to the same visitor. | 13 months |
_clsk | Microsoft Clarity | Links page views within a single session. | 24 hours |
CLID | clarity.ms | Identifies the first load of Clarity in the browser. | 13 months |
MUID | Microsoft | Identifier used by Microsoft across its services and for advertising measurement. | 13 months |
ANONCHK | Microsoft | Checks the validity of the MUID and is used for advertising measurement. | 10 minutes |
SM | Microsoft | Synchronizes the MUID identifier across Microsoft services. | Session |
Google Maps — a location map shown in the footer. When the map loads, Google sets its own cookies to measure use of the service and secure it. Until you have consented, the map is replaced by a preview and only loads on click.
| Cookie | Issuer | Purpose | Duration |
|---|---|---|---|
NID / AEC / SOCS | Google Ireland | Preferences, security and usage measurement for Google Maps. | Session to 24 months |
3. Legal basis
Setting and reading trackers is based on Article 82 of amended Act No. 78-17 of 6 January 1978, which transposes the « ePrivacy » Directive, read in light of the GDPR. Exempt trackers rely on technical necessity or the « audience measurement » exemption. Trackers subject to consent rely on your consent (Article 6(1)(a) GDPR), which must be free, specific, informed and unambiguous.
4. Managing your choices
- On your first visit, a banner lets you accept everything, refuse everything, or choose category by category. Refusing is as easy as accepting. Until you respond, only exempt trackers are set, and continuing to browse does not count as acceptance.
- At any time, the « Manage cookies » link in the footer reopens the choice panel. You can withdraw a consent already given as easily as you gave it.
- Validity period: your choices are kept for 6 months, after which the banner reappears. A refusal does not prevent you from accepting later, and vice versa.
- Via your browser, you can block or delete cookies: Chrome, Firefox, Safari, Edge. Blocking strictly necessary trackers may degrade the site.
5. Third-party cookies and transfers outside the European Union
The Microsoft Clarity and Google Maps cookies are set by those companies, over which we have no technical control. Enabling them entails a transfer of data to the United States, framed by the European Commission's standard contractual clauses and, where applicable, by the EU–US Data Privacy Framework.
6. Your rights
You have the right to access, rectification, erasure, objection, restriction and portability of your data (Articles 15 to 22 GDPR), as well as the right to give post-mortem instructions. These rights may be exercised at contact@letmotiv.fr. You may lodge a complaint with the CNIL (www.cnil.fr). For details of our processing activities, see our Privacy policy.
7. Changes
This policy may change. Any update is published on this page with a new date. If a tracker subject to consent is added, your choice is requested again before anything is set.
8. Contact
Letmotiv — 10 rue de la Paix, 75002 Paris — contact@letmotiv.fr — +33 1 88 83 35 10.