Lobbying and public affairs training
Understand how public decisions are made, map the stakeholders, build a case that carries. Oratory in the service of advocacy — not institutional theory alone.
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“Statesmen are open to creative initiatives,
and whoever knows how to present them stands a good chance of being heard.”
— Jean Monnet, founding father of the European Union
by your company or OPCO
Who is this training for?
Who should attend
- Public affairs directors and managers
- Directors and communications/CSR leaders
- Advocacy officers and government relations consultants
- Anyone representing their organisation before public authorities
Prerequisites
No technical prerequisites; a general understanding of how public institutions work is a plus but not essential.
What you'll be able to do afterwards
- ✓Understand how public decisions are made and the role of the different institutional actors
- ✓Map the stakeholders and the influence channels relevant to your organisation
- ✓Build a clear, structured advocacy case adapted to decision-makers
- ✓Speak with impact in front of a public decision-maker, in meetings and in hearings
- ✓Comply with the transparency and ethics rules of lobbying
The programme, step by step
Understanding public decision-making
- How institutions work and the decision-making process
- Mapping actors and stakeholders
- The legal framework and ethics of lobbying
Building your advocacy case
- Structuring a clear message for a public decision-maker
- Adapting your message to each institutional contact
- Oratory in the service of advocacy
Filmed simulations — facing a decision-maker
- Simulated meetings and hearings on your real files
- Handling difficult questions and pushback
- Individual video analysis
- Triple feedback (self, group, trainer)
Practical details & funding
- In person
- Remote
- Company training budget
- OPCO funding for employees of French companies
- Training insurance fund (FAF) for the self-employed in France
Shall we talk?
Frequently asked questions
No. The first module lays the foundations of how institutions work and how public decisions are made. The lobbying and public affairs training is aimed at beginners and experienced profiles alike.
Letmotiv is Qualiopi-certified (no. 11 75 76766 75). Several routes exist depending on your status: company budget, OPCO for employees of French companies, FAF for the self-employed in France. Contact us to work out the right option.
Yes. In-company, the simulations are built from your real advocacy files rather than generic cases. Contact us for a tailored quote.
Small groups so each participant goes on camera several times and receives individual feedback.
Participants with disabilities are invited to contact us via the contact form on this page so we can look into possible accommodations.
